APPROACH

Our approach to successful engagements is based on combining relevant research methodologies:

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• Secondary research underpins all interaction with clients; from preparation for an initial meeting through to providing extensive detail from which to draw key insights for project deliverables  

• Qualitative primary research extends and enhances secondary research  

• When required quantitative research can broaden the level of detail and provide statistics to support the resulting insights; either in further client decision/strategy formulation, or to enhance marketing communications 

• The intelligence and analysis born out of these activities forms the insight and recommendations AWRC provides its clients

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